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Should I create a Wikipedia page?

“The The first duty of a cultured person is to always be ready to rewrite the encyclopedia.

― Umberto Eco, Serendipities: Language and Lunacy

Wikipedia, the online encyclopedia began with its first articles in January 2001. Since then, the sometimes maligned site has been used by people to discover stories and information about a dizzying array of topics, people, places and of organizations. Although the fact that ordinary people can edit a Wikipedia page – even with provisioning information – makes it a dubious source for anyone doing legitimate research, the fact that it can be edited by ordinary people is not no longer lost on public relations (PR) professionals and the entities they serve. The process requires someone unaffiliated with the organization to create the page to avoid obvious conflicts of interest. However, there are best practices for influencing what gets posted on a page, making it a potentially valuable PR tool.

Things to know

Before we dive into the best practices for writing a Wikipedia page for your business, there are a few things to know. To begin with, this article from Inc.., “8 things you need to know about Wikipedia”, points out that the site is a site that anyone can make changes to. This means that although Wikipedia has a community of volunteer editors, a company must constantly monitor its page once it has been written. This leads to another point regarding the not-so-simple process of dealing with inaccuracies. Since the site is edited by a decentralized group of volunteers, it is difficult to request changes to a page. This is because, unlike a journal, magazine or newspaper, there is no editor to call upon. At last, Inc.The article of . would like to say that it is not necessary to have a Wikipedia page at all, because it “ultimately has no effect on business dynamics”. However, there are advantages to having a company page: the most important being that Wikipedia is often the first search engine result, and page information is often the first thing a person sees when browsing. research. That said, there are a few key things to keep in mind when creating a business page.

Not just a place to promote yourself

First of all, it should be understood that a business Wikipedia page is not meant to be an avenue for self-promotion. As eloquently explained by the Mather Group’s “4 Best Practices for Writing Great Content for a Wikipedia Page,” a great Wikipedia page is “complete, well-researched, neutral, and well-organized.” Essentially, a great page has all the major facts or details, makes statements backed by verifiable sources (not a series of links directing readers to your business page), stays neutral in tone, and is broken up by headlines. head and section. The same article ends by saying that as long as these rules are followed, your content will have power. One last thing that is paramount in maintaining a page is that a company must disclose conflicts of interest. This means that if you are closely associated with the content of the Wikipedia page, that information must be disclosed and you are not allowed to make changes yourself. You can find more information about this here. The question of editing your page once it has been written remains. Nevertheless, there is a process one can follow to make changes.

For making changes to your business page, this article, “Wikipedia: Best Practices for Editing Your Business Page,” by CASACOM provides excellent information. To briefly summarize what he’s saying, using the “Speak” section of your page is “the only way for a business to modify its own page according to site guidelines.” He further explains that using reputable sources, constantly reviewing and monitoring your page, and using the “Request for Comment” and “Third Option” resources when you disagree with an editor are the most effective ways to maintain a well-edited and accurate page.

Conclusion

Long after its inception in 2001, Wikipedia continues to be a source of easy-to-digest information on a variety of topics. Although it is not necessary to run a successful business, it can be beneficial to have a page for your business because the site is well suited to Google’s search algorithm. If you’re going to start a page, the key things to remember are to disclose conflicts of interest and follow guidelines, to be thorough but brief, to back up your assertions with neutral and reliable sources, and to stay active in monitoring your content.


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