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Fireaway pizza to double its domain to more than 100 locations this year

Locations for the new openings include Bexleyheath, Dagenham and Dartford with 20 more franchise agreements signed and locations sought.

The move is part of the expansion plans for the fast growing pizza brand, both at home and abroad, as it claims to emulate Domino’s and Pizza Hut and become a global brand.

Since launching at Mitcham in south London in 2016, Fireaway has grown to 55 locations across the country, and that number is expected to double by the end of 2021. The company has said it would eventually like to see more Fireaways in every city in the UK.

Founder and CEO Mario Aleppo started Fireaway with the initial intention of opening a Subway franchise. The pizza brand is inspired by the sandwich giant’s operations, with customers able to choose from four different bases, four different cheeses, four meats and 20 toppings. The price of the pizza is the same regardless of the combination chosen.

From there, a regular customer applied to become a franchisee and within six months a second Fireaway had opened. A year later, the company was opening a franchise site every three months and now opens about one per week.

In addition to the UK, Fireaway has signed master franchisees in Canada, France, Germany, the Netherlands, Bangladesh, Pakistan and India.

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