American social game developer Zynga plans to launch non-fungible token (NFT) games soon. Zynga’s vice president of blockchain, Matt Wolf, told the press that the company is looking at the cycle right now and “describing where we want to step in.”
Farmville and Words With Friends game developer Zynga detail their plans to join the NFT industry
On February 9, 2022, gaming company Zynga’s vice president of blockchain, Matt Wolf, Recount publication Axios that it plans to launch non-fungible token (NFT) games.
Social game developer Zynga was founded by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler and Andrew Trader in 2007. Zynga’s games became hugely popular after Farmville was released on Facebook in 2009, with Zynga Poker and Words with Friends being other successes for the group.
Speaking to Axios contributor Stephen Totilo, Wolf outlined the company’s NFT game goals. Wolf said Zynga’s current blockchain team has about 15 employees and by the end of the year, they hope to increase that number to 70-100 people.
Zynga’s blockchain sector vice president said the “studio” is hiring senior positions, including a “tokenomics designer.” Wolf didn’t say exactly when the Zynga-designed NFT game will drop, but he said the company is currently considering when Zynga will enter the NFT ecosystem.
“Things are really frothy right now,” Wolf said. “So we look at the cycle and figure out where we want to step in, but we definitely have feelers.”
Following the introduction of NFTs by game companies like EA and Ubisoft, Wolf told Totilo that NFT-centric concepts in Zynga games would be optional. Initially, Zynga aims to target blockchain players who are already familiar with the NFT ecosystem.
“When they go into one of these products, they come from an investor or whale perspective and look at specific things, including yield,” Wolf noted. Zynga’s blockchain executive added:
We don’t want to give them something they haven’t asked for, and we don’t want to assume that they want a super, super deep gaming experience.
Zynga Faces Competition, Take-Two Interactive Set to Buy Firm
As mentioned above, Zynga is behind the eight ball when it comes to companies like EA and Ubisoft entering the NFT realm. Other video game companies like Square Enix and Konami are also entering the world of NFTs. Plus, there’s competition from current blockchain gaming leaders like Axie Infinity, a play-to-earn (P2E) video game that has seen $4.1 billion in NFT sales since 2017.
Zynga may not know exactly when the company will enter the world of blockchain gaming, as the company could enter into an acquisition agreement. Last month, the American video game holding company based in New York, Take-Two Interactive, intentions revealed buy Zynga for $12.7 billion.
What do you think of Zynga’s intentions to drop NFT-based games in the future? Let us know what you think about this topic in the comments section below.
Image credits: Shutterstock, Pixabay, Wiki Commons, Zynga,
Warning: This article is for informational purposes only. This is not a direct offer or the solicitation of an offer to buy or sell, or a recommendation or endorsement of any product, service or company. bitcoin.com does not provide investment, tax, legal or accounting advice. Neither the company nor the author is responsible, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any content, goods or services mentioned in this article.