Image by Alex Konstad via Twitter/Jeff Fowler A key figure in the creation of the…
Fandoma wiki hosting service and fan platform with over 300 million monthly active users and 250,000 wiki communities, has just announced its latest features and tools, Interactive Wiki Maps and Fandom Trivia.
The creators of Fandom know Interactive Wiki Maps and Quiz on fandoms via the community blog for over a year as features have been tested and refined. Today is the first time the platform announces the features to the public.
Interactive Wiki Maps introduces a customizable mapping tool that has long been requested by the creator community. Fandom Trivia, on the other hand, is a built-in wiki feature that allows creators to enhance a fan’s experience and test their knowledge of every detail of the fantasy worlds they can’t get enough of. Now, creators across all Fandom communities can design their own maps and quizzes to further immerse fans in imaginary worlds that provide them with insight into their favorite games, TV shows, and movies.
The features finally rolled out last month after a period of testing, bug fixes, and creator feedback. The team is always working on evolving map tools and implementing new features like custom map markers and more.
Next, to make creating interactive maps accessible to everyone, Fandom created a visual editing tool that would simplify the building experience. This tool is similar to the current theme designer and allows users to comfortably upload a map image, place custom markers on the map, add descriptions, etc., without having to work with JSON source code. Users familiar with JSON can still edit code in the source editor.
This isn’t the first time Fandom has tried to implement maps. There was an old Wikia Maps feature attempted in 2014; however, there were fewer resources in Fandom’s arsenal to make something that had the right tools and would drive enough user adoption.
Gamepedia, which was a separate wiki platform acquired by Fandom in 2018, had IP-specific solutions for interactive maps, but was never centralized in a single tool. The development team was also smaller than Fandom’s current team. This new unified, customizable mapping tool fulfills a promise to creators that took years to perfect.
Fandom Trivia also went through a series of tests, including the placement of quizzes on the site.
For example, Fandom found that few fans engaged with the feature when it was located at the top, side, or even bottom of the page. With data and research, the team discovered that engagement increases when the feature is placed within the content itself. More than 12 million people (4% of users) engaged with Fandom Trivia when quizzes seemed to belong in the content rather than the side of the page where the ads are.
Below is an example of what in-content placement looks like on mobile devices.
Unlike the limited functionality Trivia Quiz that was developed in 2019, this newly evolved experience uses an internal tool that staff, Wiki Reps, and Wiki Specialists can access. Staff members and the Wiki team can create quizzes efficiently using a catalog of pre-written questions or simply creating them from scratch.
Additionally, after extensive research, Fandom determined that game users were the most interested in taking quizzes (73%). Meanwhile, 44.4% of anime fans wanted to take quizzes. Additionally, Fandom found that there was a strong desire to see both users creating quizzes and quizzes created by fandoms. In fact, 64% of people who responded said a mix of the two made the most sense.
TechCrunch spoke with VP of Community Brandon Rhea, who said Fandom is in the early conversations about opening quizzes created by fans themselves. Difficulty levels, community leaderboards, challenges, and even an element of gamification are also being considered.
Fandom’s Marketing Director, Stephanie Fried, also chimed in and emphasized that the main goal of the platform is to offer everything a fan might need and to keep coming back to the platform for more. know more. With these two features and more improvements to come, Fandom aims to be a one-stop-shop for fans. Brandon adds that he wants users to say Fandom is not just the place to go for answers, but the place they can go for the full fan experience.
“Fandom is thrilled to have passionate creators running our 250,000 wikis, and their contributions to our platform allow us to be the #1 source of information and the leading site for games, TV, movies, and pop culture,” Rhea said. “These new features will provide them with more immersive opportunities for fan exploration on their wikis and will also welcome new users to our communities by providing a more seamless and immersive site experience.”