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Blackstone Growth (BXG) announces majority investment in Supergoop !, creator of category in SPF innovation and everyday sun protection

NEW YORK & SAN ANTONIO – (COMMERCIAL THREAD) – Blackstone (NYSE: BX) announced today that funds managed by Blackstone Growth (BXG) (“Blackstone”) have entered into a definitive agreement for a majority investment in Super goup!, the first brand of protective skincare that puts SPF at the forefront. The company, founded by former teacher and skincare industry pioneer Holly Thaggard, has seen tremendous growth over the past five years, given the growing recognition of the importance of everyday protection. skin – a direct result of Supergoop’s efforts! for over 15 years. Thaggard, CEO of Supergoop !, Amanda Baldwin, and the current management team will continue to hold a significant stake in the company alongside Blackstone. The investment will help fuel Supergoop’s commitment! to launch innovations that create categories; driving change in consumer behavior through top-notch education and brand marketing; and expand the company’s national and global reach.

Super goup! strives to educate and inspire the world to wear SPF. All. Only. Day ™. Thaggard launched the brand in 2005, after a close friend was diagnosed with skin cancer at the age of 29, with a mission to develop highly innovative, dermatologist-approved SPF products with clean ingredients. , which are comfortable to wear, facilitate the incorporation of sunscreen in everyday life. routines and help consumers make daily sun protection a habit. Today, with nearly 50 formulas, Supergoop! created a new category of everyday SPF for everyone from millennials who love makeup to Gen Z skincare enthusiasts, from wellness-conscious men to six month old babies, truly spanning all generations and all regions. Its award winning formulas – winning two Best Invention of the Year awards from TIME magazine and seven consecutive Allure Best of Beauty labels, as well as one of WWD Beauty Inc.’s powerful brands. Rooted in its mission to educate and inspire, Supergoop’s Ounce by Ounce! offers Supergoop for free! in classrooms across America and the brand was recently recognized on the Inc. Best in Business: Most Inspiring Companies list.

“Over fifteen years ago, I founded Supergoop! with a mission to transform the sunscreen industry and eradicate skin cancer by making everyday essentials with SPF that people want to wear, ”said Holly Thaggard, Supergoop! Founder and Chairman of the Board of Directors. “Today, we have changed consumer behavior and attitudes towards SPF through innovative products and education. We couldn’t be more thrilled to join the Blackstone family of women-created, category-maker companies to continue this mission. Their experience growing across the globe is exceptional and will be essential in continuing our efforts to change the way the world views sunscreen. ”

Ann Chung, Global Head of Consumer for Blackstone Growth (BXG), said: “By creating a new category of SPF-focused skin care, Holly is the kind of innovative founder who inspires mission-driven entrepreneurs around the world. Supergoop’s everyday products! that look and feel great while providing effective protection against sun damage are changing the way people perceive sunscreen. We are proud to support the continued expansion of this business and welcome Holly, Amanda and their incredible leadership team to the Blackstone family.

“We are on an incredible journey at Supergoop! and are excited for the road ahead. As we look to the future, we were looking for a partner who could help us take the business to the next level, ”said Amanda Baldwin, Supergoop! CEO. “We are excited to be working with the Blackstone team as they think outside the box, strengthen our strengths, and help the team evolve Supergoop! thanks to increased brand awareness, international exposure and out-of-the-box product innovation.

Today’s investment in Supergoop! is the most recent example of a number of innovative women-founded businesses that Blackstone is proud to support. This includes in the last two years only SPANX, the women’s clothing brand founded by Sara Blakely; buzz, the online dating app where women take the first step, founded by Whitney Wolfe Herd; Hello Sunshine, the mission-driven media company that puts women at the center of every story it creates, founded by Reese Witherspoon; Medable, a leading cloud platform for patient-centric clinical research, co-founded by its CEO, Dr. Michelle Longmire; Wired communication, a leading provider of advanced fiber-based telecommunications services, co-founded by its CEO Kristin Johnson; and GeoConformity, a global leader in geolocation compliance technology, co-founded by its president Anna Sainsbury. This is in addition to the female-led tech companies that Blackstone has invested in, such as, Articulate and Ellucian.

Investors who will continue to support Supergoop! in its next phase of growth include the Thaggard and Emery families, Encore Consumer Capital, CULT Capital, Green Park & ​​Golf Ventures, CircleUp, Grace Beauty and SWAT Equity. Super goup! was advised by Goldman Sachs and GreenbergTraurig. Blackstone’s financial advisor for the transaction was Raymond James & Associates, Inc. and legal advisor was Simpson Thacher & Bartlett LLP. Terms of the transaction, which is subject to customary closing conditions, were not disclosed.

About Supergoop!

Holly Thaggard launched Supergoop! to stop the epidemic of skin cancer and change the way the world views sunscreen. Super goup! creates highly innovative and enjoyable products that make incorporating SPF into daily routines easy (and fun!) For more information, visit

About Blackstone

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies in which we invest and the communities in which we operate. To do this, we use amazing people and flexible capital to help businesses solve their problems. Our $ 731 billion in assets under management include investment vehicles focused on private equity, real estate, debt and public stocks, infrastructure, life sciences, growth stocks, credit. opportunistic and substandard, real assets and secondary funds, all on a global scale. More information is available at Follow Blackstone on Twitter @Blackstone.

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